Project Overview
Ordering Disney onboard gifts for friends & family made easy! The goal of this project was to transform the traditional download forms/fill in/fax order experience into a completely intuitive eCommerce experience. As part of the Disney Cruise Line design team, I worked closely with design lead and content strategists on brainstorming information architecture, finding solutions based on existing system limitation and refining visual treatments for both desktop and mobile experience.
Highlights
Dynamic content & navigation based on the port that the guests reserved
One-page check-out, including reviewing a customized message
A scalable design system that allows the business to add/remove items very easily by maintaining consistency
Had an increase in both sales and engagement with the launch of DCL On Board Gift
Sales increased to meet the goals of our business partners
A Shopping experience walk-through created by the actual guest, video credit: https://disneycruiselineblog.com