Project Overview

Ordering Disney onboard gifts for friends & family made easy! The goal of this project was to transform the traditional download forms/fill in/fax order experience into a completely intuitive eCommerce experience. As part of the Disney Cruise Line design team, I worked closely with design lead and content strategists on brainstorming information architecture, finding solutions based on existing system limitation and refining visual treatments for both desktop and mobile experience. (Launch Date: May 2019)

More in-depth case study available upon request

Highlights

• Dynamic content & navigation based on the port which the guests reserved

• One-page check-out, including reviewing customized message

• A scalable design system that allows business to add/remove items very easily by maintaining the consistency

• Had an increase in both sales and engagement with the launch of DCL On Board Gift

• Sales increased to meet the goals of our business partners