Project Overview

Worked closely with the principal product designer and leads on refining visual for shopdisney.com US/JAPAN/EMEA and explored new features. I was responsible for overseeing the typography and helping to define the aesthetic aspects of the design system; created design for features: QuickShop, promote badge system, modules, global navigation, product grid, minibag, and more… for both responsive web & mobile APP.
(Launch Date: August 2019)

More in-depth case study available upon request

Highlights

• Part of the full platform redesign and transition onto Salesforce Commerce Cloud, enabling the business to grow substantially.

• Global navigation redesign, displays all categories without another level of sub nav, includes a tile for promotional purpose.

• Responsible for looking at overall design system — typography, spacing, and different module systems which makes the page more fun and can be used based on business/design requirement, which will also work well for different screen sizes.

• New search engine, displays popular products and the most searched keywords by default.

• Collaborate with designers in Disney studio team on creating and managing design assets for the web, mobile app, and emails