Projects Overview

Pulse

Sales enablement tool that allows distributors to reach out, make a follow-up or schedule a follow-up based on customers’ activities. (Created designs for both the user side & admin side, desktop & mobile)

More in-depth case study available upon request

New Share Flow

Redesigned the share flow which allows business builders to reach out to their contacts with corresponding media assets attached. (Created designs for both the user side & admin side)

Design System

Lead on enhancing & expanding design system across different product lines for the organization. Conducted preference tests to gather user feedback, and simplified pattern library for easier implementation.

Company Website

Lead on creation of the company website for Hussle Tech, and defined the overall aesthetics and design system.
(Launch Date: February 2024)

Highlights

Designed and launched innovative CRM features, like Pulse, that drove a 25% increase in new user acquisition and sustained high engagement.
Led project planning and roadmap execution, establishing key milestones to ensure seamless progress and timely delivery.
Adapted user-centered design, spearheaded the creation of a scalable design system, enabling consistency and efficiency across multiple products.
Operated in an Agile environment, collaborating cross-functionally with PMs, key stakeholders, copywriters, and creatives to align expectations and business goals.
Conducted in-depth user testing and behavioral analysis, refining designs based on data-driven insights and user feedback.
Mentored and coached designers, providing strategic guidance and feedback to uphold a cohesive and high-quality design language across products.

Hussle was previously the direct sales department from VERB Tech, it was acquired by Scaleworks on July 2023.